Things to Consider Before Creating Your Brand and Logo

Jumping straight into logo design without a clear plan can lead to wasted time and money. Here's our top 5 things to consider creating a brand.

Whether you’re a startup founder or a small business owner, thinking strategically about your brand and logo will set you up for long-term success.

Before you think about creating a brand, or invest in one of our branding and logo design packages, here’s what to think about:

1. Who Is Your Target Audience?

Your brand should speak directly to the people you want to attract. Are they local customers, online shoppers, other businesses, or a niche group?

🎯 A professional logo means nothing if it doesn’t resonate with your audience.

2. What Are Your Brand Values and Personality?

Is your business bold and modern, or classic and trustworthy? Fun and creative, or professional and minimal?

Your logo, colours, and typography should reflect the personality of your business.

3. How Will You Use Your Logo and Branding?

Think beyond just a business card. Will you need:

• A responsive logo for your website?

• Icons for social media?

• Print-ready files for packaging or signage?

  Our brand identity design packages ensure consistency across all platforms.

4. Do You Have a Business Name and Tagline Ready?

If not, we can help guide you. But having clarity around your business name, tagline, and mission makes the design process smoother and more meaningful.

5. What Are Your Long-Term Goals?

Your branding should grow with your business. A cheap logo might work today — but will it still represent your business in 2–5 years?

We help startups and small businesses create strategic branding that lasts.

🛠️ Our Approach

At hwdm, we don’t just “make logos.”

We offer custom logo and branding packages designed to build trust, attract your ideal customer, and give you the confidence to show up professionally — everywhere your business lives.

💼 Whether you’re just starting out or levelling up, we’ll guide you through the process of creating a brand and logo step-by-step.