HOLIDAY RENTAL MARKETING
More Bookings.
Less Commission.
Branding, Websites & SEO for Holiday Rentals & Self-Catering Accommodation
Boost Direct Bookings to your independent Holiday Rental
Are you a holiday cottage, B&B, campsite or hotel owner looking to increase your direct bookings, reduce reliance on third-party platforms, and build a trusted, memorable brand?
Our Holiday Rental Marketing Services are designed specifically for Independent Holiday Accommodation businesses like yours. We help you attract the right guests, improve your online presence, and turn browsers into bookers — with a clear, custom strategy tailored to your property.
Content Creation
Your website should do more than look good — it should tells your story, builds trust, and drives bookings.
✅ Homepage, About & Booking Info
✅ Local area guides & FAQs
✅ Keyword-rich, search engine friendly
✅ Aligned with your brand voice
Branding
We help you develop:
✅ A consistent brand identity (logo, colours, fonts)
✅ Brand messaging and voice
✅ Visual direction (photos, mood, layout)
✅ Taglines and brand stories that resonate with your target guests
Websites
Your website is the heart of your business. We build and optimise holiday let websites that are:
✅ Mobile-friendly and fast
✅ Easy to update and manage
✅ Beautifully designed to reflect your unique style
✅ Integrated with availability calendars or stand alone booking systems
✅ Optimised for Google (SEO-ready)
SEO
We offer tailored SEO for holiday lets, small hotels, and self-catering hosts, including: optimise holiday let websites that are:
✅ Keyword research
✅ On- page SEO
✅ Local SEO
✅ SEO Content creation
Content
Your website should do more than look good — it should tells your story, builds trust, and drives bookings.
✅ Homepage, About & Booking Info
✅ Local area guides & FAQs
✅ Keyword-rich, search engine friendly
✅ Aligned with your brand voice
Why Market your Holiday Rental with us?
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✔️ We specialise in small, independent accommodation businesses
✔️ We speak your language — no jargon, no fluff
✔️ We offer done-for-you packages or training if you want to DIY
✔️ We’re focused on getting results, not just building pretty websites
✔️ We help you build long-term digital assets which reduce your dependance on third party bookings platforms - saving you money in the long term.
Whether you’re starting from scratch, refreshing your site, or trying to reduce booking platform fees — we can help.
What our clients say...
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The Bells Glamping
From start to finish, the process of creating our branding and website with HWDM was seamless and inspiring. They captured the essence of The Bells Glamping perfectly — blending rustic charm with modern luxury. The new brand identity feels authentic and memorable, and the website is not only stunning but incredibly intuitive for guests to use. Since launching, we’ve seen a significant increase in direct bookings and positive feedback from visitors. The site truly reflects the unique experience we offer, and we couldn’t be more thrilled with the result. Highly recommended!
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Whale Watcher Cottage
Working with HWDM on the branding and website for The Whale Watcher Cottage was one of the best decisions we’ve made. They understood our vision from the start — creating a brand that captures the peaceful, coastal atmosphere of the cottage, and the magic of spotting whales from the shore. The website is beautifully designed, easy to navigate, and perfectly showcases what makes our location so special. We’ve had amazing feedback from guests and a noticeable increase in bookings. The entire process was professional, creative, and stress-free. We’re absolutely thrilled with the results.
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Sarahs Cottage
Working with HWDM to create the branding and website for Sarah’s Cottage has been a dream come true. From the very beginning, they truly understood the charm, warmth, and character we wanted to capture — and they brought it to life beautifully. The branding perfectly reflects the cottage’s rustic elegance and tranquil countryside vibe, while the website is not only visually stunning but also incredibly user-friendly for our guests. We’ve had so many compliments on how easy it is to book, and our occupancy rates have increased noticeably since the launch. I couldn’t be happier with the result and would wholeheartedly recommend them to anyone looking to elevate their holiday rental business.
