Marketing Services for Holiday Cottages & Accommodation: Branding, Website & Content That Converts

Increasing direct bookings for Holiday Accommodation, B&Bs Hotels & Glamping sites with professional Marketing services

In today’s digital-first travel world, guests expect more than just a listing—they expect a brand, a story, and a seamless booking experience.

If you own a holiday cottage, lodge, B&B, or self-catering accommodation, your online presence is doing one of two things:

✔️ Building trust, attracting direct bookings, and setting you apart

❌ Or blending into the crowd, costing you visibility and revenue

We offer tailored branding, website, and content services designed specifically for independent accommodation owners who want to stand out online—and get more direct bookings without relying on third-party platforms.

🎨 Branding for Holiday Cottages: Make a Lasting Impression

Guests choose places that make them feel something before they even pack a bag. That feeling starts with your branding.

We help you define a visual and verbal identity that reflects what makes your accommodation special—whether that’s rustic charm, modern luxury, or pet-friendly comfort.

Our branding services include:

• Logo design

• Colour palette and typography

• Brand voice and messaging (e.g. cosy, elegant, adventurous)

• Taglines and descriptions for use across your marketing

• Optional: branded social media templates and guides

Strong branding turns your property into a recognisable destination—not just another rental.

🌐 Website Design: Your Digital Front Door

Your website is your #1 marketing asset. It should reflect your property’s personality, answer guest questions, and make booking effortless.

We design custom websites that are:

• Mobile-friendly and lightning-fast

• Visually aligned with your brand

• SEO-optimised to rank in search engines

• Easy to update and manage yourself

• Integrated with your booking system (or we’ll help you set one up)

• Packed with features that increase trust—reviews, photos, FAQs, maps, and more

No more relying on Airbnb to tell your story. With a strong website, you own your guest journey from start to finish.

✍️ SEO & Content Strategy: Get Found & Booked

If your ideal guest Googles “dog-friendly cottage near [Your Location]”, will they find you—or your competitors?

Great content helps search engines find you and inspires guests to book. We create content that works:

Content services include:

• Keyword research tailored to your location and offering

• Page copy (Home, About, Booking Info, etc.)

• Local guides and blogs (e.g. “Top 5 Walks Near [Your Area]”)

• Optimised meta descriptions and image text

• Email templates and guest messaging copy

• Optional: monthly blog writing and content planning

With the right content in place, you’ll attract more qualified traffic—and give guests the confidence to book directly.

🚫 Say Goodbye to High Commissions and Missed Opportunities

Relying solely on listing platforms means you’re:

• Paying 15–20% in commissions

• Competing with dozens of similar listings

• Limited in how you tell your story

• Missing out on direct relationships with guests

By investing in your own website, brand, and content, you gain control, increase trust, and build a long-term digital asset that works for you 24/7.

🔧 How We Work

Our process is personal and hands-on. We don’t do cookie-cutter templates—we take the time to understand your property and your goals.

Packages available for:

• New holiday let launches

• Existing accommodation upgrades

• Rebrands or content refreshes

• Website redesigns and SEO optimisation

• Ongoing blog/content support

  
  

📩 Ready to Grow Your Direct Bookings?

Let’s build you a professional, guest-friendly online presence that reflects the real charm of your holiday cottage or accommodation—and turns interest into income.

👉 Get in touch for a free consultation or website audit.

We’ll show you what’s working, what’s not, and how to fix it.